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All views expressed herein are (obviously) my own and not representative of anyone else, be they my current or former employers, family, friends, acquaintances, distant relations or your mom.

Tuesday, June 25, 2019

Stop ruining things.

There was a field in my local town centre that always managed to lift my spirits as I went past it. It wasn’t very large and it was full of buttercups at the right time of year. It’s strange sometimes how small things can have a significant impact. This field wasn’t large or spectacular, but its yellow carpet throughout the summer months meant it always did a lot to improve my outlook when I drove past it (yes I know the fact that I drove past as I appreciated this field is possibly somewhat illogical, but its location meant that I would never be in a position to walk past it – if you’re local it’s by the M54 roundabout just up the hill from where Blockbusters used to be).

You might notice me talking in the past tense. That’s because they dug it up and concreted it over. It’s now yet another KFC and yet another Costa Coffee – there are already multiple instances of both brands throughout my town. Now driving past, the little lift I used to get has been replaced by another little tug dragging me down. Those little lifts are important – they help get you through the day, which helps get you through the week, which helps get you through the so on and so on. Without them, life has a little less colour, a little less joy, a little more…grey.

You could consider me lucky, because I still live in an area with a significant amount of greenery, but every time another meadow of flowers is ripped up and destroyed to build another copy of another brand we don’t need any more of, it gets harder and harder to stay positive.

How are we supposed to stop them? How soon will it be until they build a Costa on top of the Wrekin? Or on the Ironbridge? I don’t know. I’ve tried not going to them, but it doesn’t seem to make a difference, what with everybody else going to them.

Maybe eventually enough of us will realise what we’re losing with every new unnecessary church erected to the gods of capitalism and profit to make a difference, but I doubt that’ll happen in time.